How Much Business Are You Losing by Not Posting?
In today’s digital world, social media isn’t just for sharing family photos or memes.
For professional trade businesses—whether you’re a painter, electrician, plumber, landscaper, roofer, contractor or another professional trade, social media has become a powerful tool for attracting new clients, building trust, and staying competitive.
You Need to be Where Your Potential Customers Already Are – Social Media!
If your business isn’t actively posting on platforms like Facebook or Instagram, you’re likely losing out on significant business opportunities.
Here’s why social media is crucial to your success and just how much business you might be missing by not engaging.
1. Building Trust and Credibility with Your Audience
Professional trade businesses thrive on word-of-mouth and reputation.
Social media offers a digital version of this by allowing you to showcase your expertise, post testimonials, and share photos of completed projects.
Customers want to see proof of your skills, and social media is where they go to check out your portfolio before contacting you.
If you’re not posting, potential clients may question your credibility or professionalism.
2. Social Media as a Search Engine for Services
Think of how often you turn to social media to ask for recommendations or to search for a service provider.
Millions of people use platforms like Facebook and Instagram as search engines to find local businesses.
If your competitors are posting regularly and you aren’t, you’re automatically losing visibility—and consequently, business.
Being active on social media ensures that when someone searches for a “plumber near me” or “best landscaping services,” your business stands out.
3. Showcasing Your Work in Real-Time
As a professional in the trades, your work speaks for itself.
Social media allows you to showcase recent projects, highlight before-and-after transformations, and share real-time updates.
Customers love seeing tangible results, and frequent posting keeps your business top of mind. If you’re not posting, you’re missing the chance to visually prove the value of your work to potential customers.
4. Social Proof and Client Testimonials
Word of mouth remains one of the most effective marketing tools for trade businesses.
Social media amplifies this by offering a platform for client reviews, testimonials, and recommendations.
By posting positive feedback from satisfied customers, you build social proof that influences new clients to choose you over your competitors.
Not posting? You’re losing the opportunity to turn happy clients into vocal advocates for your business.
5. Engagement = Increased Business
Every post, comment, and share you make on social media helps build engagement with your audience.
The more people interact with your content, the more your business is seen by their friends, family, and networks.
This organic reach can be a powerful driver of new business. Without social media posts, you’re missing out on this free advertising.
In fact, businesses that engage regularly on social media see up to 32% more leads and inquiries than those that don’t.
6. Cost-Effective Advertising
Traditional advertising like radio spots, newspaper ads, and direct mail campaigns can be expensive, with no guarantee that you’re reaching the right audience.
Social media allows you to advertise directly to your ideal customers—homeowners or businesses in need of your services—at a fraction of the cost.
A well-placed Facebook ad can target local clients who are actively looking for contractors or tradespeople.
Not using this platform for advertising could mean losing thousands of dollars in potential revenue every month.
7. How Much Business Are You Losing by Not Posting?
Let’s break it down.
Studies show that 74% of people use social media when making purchasing decisions, and that includes decisions about hiring trade professionals.
If you’re not visible on these platforms, you could be missing out on nearly three-quarters of potential new business leads.
For example:
– A small plumbing business might generate 10 leads a month from social media, resulting in $5,000 in revenue. Over a year, that’s $60,000 in missed revenue just by not having a social presence.
– A landscape contractor who gains 15 leads a month through Instagram posts could be missing out on $9,000 per month, or over $100,000 annually if they’re not posting regularly.
Now consider this across multiple trades—electricians, painters, roofers.
If you’re not on social media, you’re handing this business to competitors who are engaging.
Even a few posts a week could drastically improve your visibility and lead flow.
8. Building Brand Awareness for Long-Term Success
Even if potential customers aren’t ready to hire you immediately, consistent social media posting helps build brand recognition.
When they are ready to hire a contractor, your business will be the first one they think of.
Social media offers a way to stay in front of your audience over time, increasing the chances that you’ll be their go-to choice when they need a painter, roofer, or electrician.
9. Stay Ahead of Competitors
The harsh reality is that if you’re not posting on social media, your competitors probably are.
They’re building relationships, generating leads, and staying in front of customers that you could be serving.
By neglecting social media, you’re losing competitive ground and giving them an advantage in the market.
In a highly competitive industry, staying top of mind through regular posts is key to maintaining and growing your market share.
Final Thoughts: Start Posting, Start Winning
For professional trade businesses like painters, electricians, plumbers, landscapers, roofers, and contractors, not posting on social media isn’t just a missed opportunity—it’s a lost revenue stream. By sharing your work, engaging with your audience, and building trust through consistent content, you’ll attract more clients and grow your business. The cost of not posting could mean losing tens of thousands of dollars in potential revenue each year.
The good news? It’s never too late to start.
A simple strategy of posting 2-3 times a week could make a substantial difference in your business’s visibility and bottom line. So, don’t leave money on the table—start posting today!